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Laithwaites Wine names ex-Lloyds man as marketing chief

of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ...

Confused.com extends Nectar partnership

it claims to be a successful trial on motor insurance purchases....The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

NO - David Atkinson, Managing partner, Space Traditionally, the promoter has been able to estimate likely redemptions based on expected participation. This can enable costs to be fixed through insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible ...

Confused.com announces Nectar partnership with TV ad

highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ... .com was the first site to offer price comparison for car insurance, so saving people time and money is at the very ...

Editor's Comment: TV's a lively corpse

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...

Nationwide reviews DM account ahead of below-the-line drive

for mortgages and general insurance, will be responsible with devising the brand's overarching marketing ...

What digital marketers can learn from DM

targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...

Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

RAC launches Christmas breakdown gift cards

cover providers, with RBS Insurance-owned Green Flag experiencing its busiest ever Tuesday last week (7 ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

retailers in the next few weeks. In addition, it will speak to the Association of British Insurers about encouraging the participation of insurance brands. DIY retailers have previously supported the 'Fire kills ...

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