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Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

Smith. Privately owned. DM 77%, other 23%. Clients include: AICR, RSPCA, Swinton Insurance ... . Privately owned. DM 70%, other 30%. Clients include: Swinton Insurance, Freemans Grattan Holdings, AGA ...

Zurich launches direct mail campaign

25 Aug 2009

Zurich has launched a direct mail campaign highlighting its motor and home insurance. The piece

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

details - derived from quotation applications to insurance and credit card companies. The credit crunch ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ... Target market: Insurer Sun Life Direct targets an older, less online market that still responds to direct ...

RBS customer insight director leaves

05 Dec 2008 | by Joe Thomas

LONDON - Nigel Grimes, the RBS Insurance customer insight director, has left the company without a...Grimes, a former AirMiles director of customer insight, joined the financial company in September 2007. The role at RBS was a newly created position, set up to improve retention and cross-selling across its insurance brands Direct Line, Churchill and Privilege. In February 2007 Grimes left AirMiles ...

Digital & Direct: Yell scraps car insurance title

28 Oct 2008

launching its car insurance guide.

Swinton Insurance seeks direct agency

27 Oct 2008 | by Joe Thomas

LONDON - Swinton Insurance is searching for a direct marketing agency to handle its below...The insurance company's annual marketing spend is approximately 1.5m and the breakdown for its direct account is not available. It is understood that the insurance group does not have a retained direct agency although BGD Group has carried out consultancy work for the insurer in the past. ...

Yell pulls out of door-drop market

22 Oct 2008 | by Miranda Fitzgerald

just three months after launching its consumer car-insurance guide.

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

and insurers are also under pressure to be responsible in recruiting customers. The Financial Services ... are keen to be seen responding to customer concerns about waste and irrelevance. Insurer Norwich Union has ... (%) budget 1 General insurance 236,161,843 524,804,096 5.34 45.9 2 Credit and debit cards 124 ...

AXA kicks off hunt for direct agency

23 Sep 2008 | by Ed Kemp

LONDON - AXA Direct, the insurance company, is seeking an agency to handle its direct response...The winner of the pitch, which is being handled by Creative Brief, will initially be briefed to handle direct response TV, direct response press and outdoor activity for the company's over-50s life-insurance business. AXA, which is planning to increase its marketing spend, will also continue to work with its ...

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