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LONDON - Motorcycle insurance specialist Carole Nash has awarded JaywingDMG its entire budget...Normal 0 The data, direct and digital specialist will manage all communication to previous enquirers and lapsed policyholders within the motorcycle, car and home insurance categories and improve campaign planning and evaluation. Prospects will be segmented according to their propensity ...
LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform...of Sword Ciboodle UK, said: "We are delighted to have secured Admiral, another major insurance firm, which boosts our growing presence in the insurance sector. "It is very encouraging to see that this success ...
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
LONDON - Hastings, the UK insurance provider, has appointed EHS Brann Cirencester to its direct...EHS picked up the business after a pitch against Rapp and DigForFireDMG, and will handle strategy and brand positioning across Hastings' portfolio of brands, which includes Hastings Direct, Hastings Essential, Insure Pink and Insure Blue. The agency's campaigns will involve Hastings' longstanding brand ...
LONDON - Abbey is launching the first customer magazine for its Home Insurance brand as it looks...of insurance, as well as drive customer loyalty. The spring 2009 issue will include features on assessing ... and marketing at Abbey Insurance, said: 'We felt it was time that people looked at insurance differently. It is important that homeowners understand that insurance is not only required to protect your possessions ...
been launched as a web-based insurer, which offers car, van and home insurance policies. It will primarily target consumers who would usually choose their insurer via online insurance comparison tools ...
LONDON - Zurich Insurance has awarded its direct and digital marketing accounts for Zurich Connect
The insurer has approached at least three agencies, both independent and network, with a view to setting up a roster to manage its portfolio of financial and life insurance products. Talks ... business The insurer is currently restructuring its marketing team, which is overseen by its chief ...
LONDON - I Spy Search has picked up two paid search accounts for Endsleigh personal insurance...insurance as well as brand. Nick Jones, managing director of I Spy, said: "Endsleigh's product portfolio ...
details - derived from quotation applications to insurance and credit card companies. The credit crunch ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ... Target market: Insurer Sun Life Direct targets an older, less online market that still responds to direct ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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