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Power 100: 100 to 50

17 May 2011 | by Nicola Clark

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

Kitcatt Nohr appoints Yates as senior planner

08 Jan 2009 | by Nikki Sandison

launch of Private Medical Insurance for which he planned an integrated campaign. Yates said: "Kitcatt ...

Database Group appoints Neil Evans to lead sales and marketing

02 Oct 2008 | by Dan Leahul

Evans, who joined the company earlier this year, will lead the sales and marketing teams to increase data access for their blue chip clients, which have included Orange, Renault and Lloyds TSB Insurance. As its business development director Evans was responsible for development of Database Group ...

Equifax urges businesses to develop data breach response plan

28 Aug 2008 | by Nikki Sandison

The advice follows a week of headlines about data breaches including Home Office data on offenders lost on a memory stick, bank and credit card customer data found on a server sold on EBay and insurance customer data thrown away. Equifax believes that a more prepared and pro-active approach to customer ...

Opinion: Direct mail the missing link to driving online traffic

21 Aug 2008 | by Ben Allan

become so mainstream that brands have to join them or suffer from a loss of market share. Many insurance ... ? With retention for some brands this low it becomes impossible to make a profit on insurance policies. Not a ... recently created a placebo. A false insurance brand with no legacy was advertised through as ...

Acxiom acquires ChoicePoint's Database Marketing Solutions division

10 Jul 2008 | by Jacquie Bowser

The acquisition adds seven clients from multiple industries, including banking, insurance and media to Acxiom's client base. It also includes a team of about 75 associates based in the US, who deal with account management, technical, and analytic functions. Annual revenues are estimated to be approximately ...

Gocompare.com moves £10m ad account

17 Jun 2008 | by Darren Davidson

LONDON - Gocompare.com, the online insurance comparison service, has appointed TBWA...our customers find the best insurance cover for their requirements, and at the best price ... features of an insurance policy, rather than just listing prices. It has also developed a five star rating ...

Experian appoints A&L's Robinson to marketing role

03 Jun 2008 | by Nikki Sandison

Insurance, Lloyds TSB and Axa. In her new role, Robinson will work closely with financial services clients ...

EDM Media launches Everyday Consumers database

18 Apr 2008 | by Jacquie Bowser

release, car insurance. ...

Tony Miller joins EHS Brann in client partner role

11 Apr 2008 | by Darren Davidson

Miller, who starts with immediate effect, will head up the Barclays direct marketing account for the agency. His responsibilities include managing all of Barclays retail product areas, which include savings, lending, insurance, current accounts and home finance. He will report to Tash ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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