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Laithwaites Wine names ex-Lloyds man as marketing chief

of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

NO - David Atkinson, Managing partner, Space Traditionally, the promoter has been able to estimate likely redemptions based on expected participation. This can enable costs to be fixed through insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible ...

Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

Sainsbury's adds two to customer titles range

insurance and money management. Ideas magazine will be prefixed by the corresponding season in which ...

Nielsen reports 10% drop in direct mail volumes

Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...

Study criticises credit card sector's loyalty efforts

are traditionally high. The insurance sector was criticised for performing poorly in generating successful ROI schemes. Arvato said that insurers faced a massive uphill struggle to build their brand with customers ...

The lost treasures of sponsorship

's could not have predicted this run of events, and probably insured the promotion, many consumers were ...

DIRECT: Quality Meat Scotland appoints Metis

Quality Meat Scotland has appointed Metis, the direct marketing agency recently launched by 1576 Advertising, to promote Scottish meat across the UK. Separately, Metis has won a brief from Standard Life to launch an insurance product for the financial services firm. ...

Briefs

will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...

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