Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
-selling of personal protection insurance. Yet confusion still reigned among this group over what to do ...
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Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...
Hiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...
Sports marketing: It's all in the name
16 Jun 2010 | by Christian Sylt
in Munich, so, for the insurer, the end of the World Cup could not come too soon. The strategy of selling ...
Reader's Digest UK files for administration
17 Feb 2010 | by Anne Cassidy
then transfer to the Pension Protection Fund (the insurance scheme that ensures insolvent employers can deliver ...
Reader's Digest UK faces administration after pensions deal falls through
02 Feb 2010 | by Anne Cassidy
Protection Fund (the insurance scheme that ensures insolvent employers can deliver on pensions pledges ...
CheezeDMG to handle digital marketing for Tiger.co.uk
27 Jul 2009 | by Jacquie Bowser
insurance comparison site Tiger.co.uk to digital agency CheezeDMG....price comparison quotes for car, bike and commercial vehicle insurance from a wide range of insurance ... the deal." Donna McGrory, group account director at CheezeDMG, said: "Insurance is an evolving ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
Abbey to roll out customer magazine
17 Mar 2009 | by Nicola Clark
LONDON - Abbey is launching the first customer magazine for its Home Insurance brand as it looks...of insurance, as well as drive customer loyalty. The spring 2009 issue will include features on assessing ... and marketing at Abbey Insurance, said: 'We felt it was time that people looked at insurance differently. It is important that homeowners understand that insurance is not only required to protect your possessions ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
details - derived from quotation applications to insurance and credit card companies. The credit crunch ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ... Target market: Insurer Sun Life Direct targets an older, less online market that still responds to direct ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
