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for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

BT plots extension to financial-services offering

-services products, including insurance and loans. It has also begun searching for an agency to handle the business.

DIRECT MARKETING: Mailers learn to think creatively - Direct mail is often accused of lacking imagination, but all that’s changing

can be a frustrating process. But when TDA was asked by insurance company Cornhill to produce an insert for life insurance, it was able to demonstrate the rewards of being a novel approach. Two ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

.71 Motor/home insurance 134 134 4.13 4.44 Personal loans ...

Direct: Briefs

marketing specialists. Chris Brooks joins from Pinnacle Insurance, where he was DM manager, and Bryn ...

Briefs

will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...

DIRECT: Briefs

. Independent Insurance Group has hired Spirit DPM to build traffic to its new web site, www ...

Stop Press

. Allianz Worldwide Care, a subsidiary of German insurance giant Allianz, is talking to London agency networks about a global advertising campaign. It is launching a medical insurance package aimed ...

New Media: Briefs

to arrange. Direct Line is also starting to sell travel insurance online, with a quote and buy service ... and breakdown insurance. The site has claimed 50 million hits since it was launched. Think Natural ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.