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Confused.com announces Nectar partnership with TV ad

14 Dec 2011 | by Alex Brownsell

highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ... .com was the first site to offer price comparison for car insurance, so saving people time and money is at the very ...

Editor's Comment: TV's a lively corpse

22 Nov 2011 | by Noelle McElhatton

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...

RAC appoints Occam to handle data

13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm ... insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns with the appointment, focusing on changing consumer behaviour. The insurer is keen to improve its relationship with its ...

Failure to deal with spam damaging mobile marketing industry, DMA claims

27 Jun 2011 | by Oliver Luft

-selling of personal protection insurance. Yet confusion still reigned among this group over what to do ...

Nationwide reviews DM account ahead of below-the-line drive

16 Jun 2011 | by Alex Brownsell

for mortgages and general insurance, will be responsible with devising the brand's overarching marketing ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

Think BR: And they called it puppy love

07 Mar 2011 | by Andy Maslen

illness year after year?" So, we ll keep insuring the pooch with Petplan, but maybe this year we ll go ...

 

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