Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
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RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
ACE, the insurance group, has appointed Darragh Gray as director of comms and marketing for the Europe, Middle East and North Africa (MENA) regions.
The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost of car insurance for young drivers, using in-car smartbox technology that measured their driving ability and offering discounts accordingly.
RBS Insurance has appointed British Gas commercial director Rick Vlemmiks to head up its newly formed centralised marketing structure, as it prepares for a sell-off by RBS Group.
Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has banned contenders from using brand mascot Gio Compario.
Churchill Insurance is looking to position itself as "dependable" with a new series of TV ads starring actor Martin Clunes.
Churchill Insurance is revamping its nodding dog brand mascot with a new marketing campaign starring actor Martin Clunes.
RBS Insurance has poached HSBC Holdings head of group press office Rob Bailhache to be its director of comms.
RBS Insurance, which owns the Direct Line, Churchill, Green Flag and Privilege brands, has created a centralised marketing structure as it prepares for its sell-off by RBS Group.