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The Work: New Campaigns - The World

: "For women only." Fred Reg Romero, advertising marketing services manager, Insurance Corporation ... Macdonell Post-production: JMB Post Exposure: Regional TV, online THE LOWDOWN A Canadian insurance ... , by the Insurance Corporation of British Columbia, aims to educate people about safe driving and explain how even ...

The Work: New Campaigns - UK

-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...

The Work: Private view

insurance ads from the US decades ago. They were chokingly intimate, fly-on-the-wall ads showing ...

The Work: New campaigns - UK

, Direct Line Brief: Reinforce Direct Line's leadership in the personal insurance market by tapping into the emotional need for insurance Creative agency: M C Saatchi Writer: David Anderson Art director: Ian ... throughout the year alerting people to the importance of car insurance, marking a move away from traditional ...

The Work: New campaigns - UK

's insurance, broadband and currency offering will feature appearances from Bill Oddie, Westlife, Keith Harris ...

The Work: New campaigns - The world

Brief: Urge people to make sure they have adequate insurance cover Creative agency: DDB Canada Writer ... Pacific Blue Cross, British Columbia's largest healthcare insurance provider, is launching new advertising ... underscored with TV ads that feature characters discussing other types of insurance, while oblivious ...

John Lewis in hunt for Greenbee shop

at the end of last year to extend JLP s offering to include selling financial services, travel and insurance ...

The Work: New campaigns - The world

Aleman's medical insurance for children Creative agency: Del Campo Nazca Saatchi Saatchi Writer ... children's healthcare insurance plan offered by one of Argentina's leading hospitals. The national print ... as their superheroes, and are, therefore, in need of improved health insurance cover. Hospital Aleman, which opened ...

The Work: New Campaigns - UK

INSURANCE - THE AA TEAM Project: The AA Team Client: David Tyers, head of marketing, AA Insurance Brief: Develop the AA's reputation as an insurance broker that will get you the best deal Creative agency: Rapier ... THE LOWDOWN The AA is putting £10 million behind a direct response TV campaign to promote its insurance ...

The Work: New Campaigns - UK

. Axa is hoping to build on a successful 2004, when the French insurer posted net profits of 13 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.