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Confused.com calls £25m media review

LONDON - Confused.com, the insurance price comparison service, is reviewing its £25 million media...of the Admiral insurance group, posted profits of 15.6 million on revenue of 36.6 million. Though revenues ...

Stephen Fry and Paul Merton voice Direct Line ad

The campaign is a return to the style of the original ads produced for the insurer in the mid-80s, as Direct Line aims to remind consumers of its direct customer service. Mike Tildesley, the director ... been launched to highlight the range of services offered by the insurer. ...

Wealthy meerkat in comparethemarket.com ad campaign

insurance. The ad is basically him explaining the mistake to confused users. The agency also produced ...

Farm lands £25m Confused.com task

. Since its launch nine years ago as a car insurance comparison site, Confused.com has produced its ... is an increasingly cluttered market. As well as moving into areas outside of car insurance, the company, which ... Hood, the chief ?executive of Confused.com, said: "We are the leading player in the car insurance ...

M&C Saatchi releases new spot for Direct Line

insurance....exclusive 2 year price cap for car insurance in response to spiralling motoring costs Creative agency M C ...

MFI credit concerns prompt move to McCann

difficulties securing credit insurance on its £24 million media spend....Birmingham. Sources suggest the switch was prompted by MFI's inability to secure credit insurance on its ... of insurance, forcing MFI to conduct a search for another media agency. MFI, which was acquired for £1 in 2006 ... and concern over the credit insurance issue is said to have made it difficult to conclude a deal ...

ASA rejects M&C Saatchi Direct Line ad complaint

Insurance.

MBA lands consolidated £33 million AA task

The move puts an end to both Delaney Lund Knox Warren Partners and Rapier s relationship with the car insurance brand. The agency secured the business following a three-way shoot out against ... products division. MBA s appointment marks a shift in strategy for the insurer, which plans to place ...

Saga and AA call pitch for £25m media task

-focused . Saga s spend to back its range of holiday and insurance products for the over-50s is heavily skewed ...

Aviva sees agencies for £4m digital task

LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...The world s fifth-largest insurance company is contacting digital agencies this week ahead of a pitch, and it intends to hire a roster of shops. Glue London, which handles digital advertising for the RAC, will repitch for the task. It is not known if GT, the incumbent on Norwich Union s digital ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.