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The Work: Private view

you can find cheaper car insurance. He does it with a charm and wit that totally makes you forgive ... there clinging on by their toenails. There seems to be a rule that no insurance company is allowed to advertise ... , the Admiral's parrot and Michael Winner. "Insurance is dull, ani- mals are fun" seems to be the mantra. The TV ...

The Work: New Campaigns - The World

rangoli ever created. DIRECT INSURANCE - MURPHY - ISRAEL CREDITS Project: Murphy Client: Direct Insurance Brief: Promote Direct Insurance's catastrophic coverage Creative agency: Shalmor Avnon Amichay ... been brought to life by an Israeli insurance company to promote its so-called "catastrophic coverage ...

The Work: New Campaigns - UK

-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...

The Work: Private view

/tutor, The Watford Creative Advertising Course at West Herts College Prudential (2). This car insurance commercial ... pothole or tailgater in sight. You wouldn't need car insurance if the world was really like this. There are far too many cliches and the resolution, "Insurance the way it should be", is one of those meaningless ...

The Work: Private View

the roof." Think how you buy car insurance. You don't see an ad and think: "I like that ad. I must buy some of their car insurance." Car insurance is a "distress purchase". You only buy it because you have ... , Churchill and esure." Then you call them all up, or go online, and go with the cheapest. So car insurance ...

The Week: Media news - ITV signs series sponsors

ITV has signed Toyota, Carling and Churchill Insurance to sponsor three of its series.

The Work: New campaigns - UK

POST OFFICE - THE PEOPLE S POST OFFICE CAR INSURANCE CREDITS: Project: The people s Post Office car insurance Client: Post Office Brief: Promote Post Office car insurance ... to purchase car insurance in the latest TV work. The ad, created by Mother, sees the Brighton resident ...

The Work: Private view

insurance ads from the US decades ago. They were chokingly intimate, fly-on-the-wall ads showing ...

The Work: New campaigns - UK

, Direct Line Brief: Reinforce Direct Line's leadership in the personal insurance market by tapping into the emotional need for insurance Creative agency: M C Saatchi Writer: David Anderson Art director: Ian ... throughout the year alerting people to the importance of car insurance, marking a move away from traditional ...

The World: Shanghai - P&G tops bids at China's TV network auction

The auction reported an 18 per cent increase over 2006, netting total bids worth eight billion yuan ($1 billion). P&G led the field, spending 486 million yuan. Yili, the Chinese dairy giant, was its closest rival with an outlay of 374 million yuan. China Life Insurance ranked third, spending 278 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.