to remove filtersMFI leaves McCann holding £1m ad bill
04 Dec 2008 | by Ian Darby
business without credit insurance. The bulk of the money is said to be owed to ITV and ?negotiations ...
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The Work: Private view
23 Jan 2009
you can find cheaper car insurance. He does it with a charm and wit that totally makes you forgive ... there clinging on by their toenails. There seems to be a rule that no insurance company is allowed to advertise ... , the Admiral's parrot and Michael Winner. "Insurance is dull, ani- mals are fun" seems to be the mantra. The TV ...
The Work: New Campaigns - UK
08 Aug 2008
-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...
MFI credit concerns prompt move to McCann
23 May 2008 | by Ian Darby
difficulties securing credit insurance on its £24 million media spend....Birmingham. Sources suggest the switch was prompted by MFI's inability to secure credit insurance on its ... of insurance, forcing MFI to conduct a search for another media agency. MFI, which was acquired for £1 in 2006 ... and concern over the credit insurance issue is said to have made it difficult to conclude a deal ...
The Work: Private View
02 May 2008
the roof." Think how you buy car insurance. You don't see an ad and think: "I like that ad. I must buy some of their car insurance." Car insurance is a "distress purchase". You only buy it because you have ... , Churchill and esure." Then you call them all up, or go online, and go with the cheapest. So car insurance ...
The Work: Private View
18 Jan 2008
interrupted by two separate insurance ads in the same break. Both guaranteed to beat any other quote if you ... insurance. If only I hadn't claimed on that "really bad burglary" I had last year. Direct Line (4) isn ... of worry, it's only natural that the insurance companies should start knocking at my metaphorical door ...
The Work: New campaigns - UK
11 Jan 2008
, Direct Line Brief: Reinforce Direct Line's leadership in the personal insurance market by tapping into the emotional need for insurance Creative agency: M C Saatchi Writer: David Anderson Art director: Ian ... throughout the year alerting people to the importance of car insurance, marking a move away from traditional ...
The Work: New Campaigns - UK
07 Sep 2007
playing cards. The message? That Britannia Insurance strives for a fairer society through its members ...
PAA wins £3m Greenbee task
24 Aug 2007 | by Claire Billings
, including financial services, travel, insurance and entertainment. Among the first brands to become involved ...
Partners Andrews Aldridge wins £3m Greenbee task
23 Aug 2007 | by Claire Billings
, including financial services, travel, insurance and entertainment. Among the first brands to become involved ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
