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The Work: New Campaigns - The World

: "For women only." Fred Reg Romero, advertising marketing services manager, Insurance Corporation ... Macdonell Post-production: JMB Post Exposure: Regional TV, online THE LOWDOWN A Canadian insurance ... , by the Insurance Corporation of British Columbia, aims to educate people about safe driving and explain how even ...

The Week: i-Q - The internet question - Is Orange right to drop "the future's bright"?

Orange's problem, and this is particularly true for its broadband offer, is its woeful customer service. Orange used to be different - a premium mobile brand that offered a better quality of service - free itemised billing, free phone insurance. Now, it's as commoditised as any of the competition ...

The Work: Private View

the roof." Think how you buy car insurance. You don't see an ad and think: "I like that ad. I must buy some of their car insurance." Car insurance is a "distress purchase". You only buy it because you have ... , Churchill and esure." Then you call them all up, or go online, and go with the cheapest. So car insurance ...

The Work: Private view

insurance ads from the US decades ago. They were chokingly intimate, fly-on-the-wall ads showing ...

The Work: Private View

interrupted by two separate insurance ads in the same break. Both guaranteed to beat any other quote if you ... insurance. If only I hadn't claimed on that "really bad burglary" I had last year. Direct Line (4) isn ... of worry, it's only natural that the insurance companies should start knocking at my metaphorical door ...

The Work: New campaigns - UK

, Direct Line Brief: Reinforce Direct Line's leadership in the personal insurance market by tapping into the emotional need for insurance Creative agency: M C Saatchi Writer: David Anderson Art director: Ian ... throughout the year alerting people to the importance of car insurance, marking a move away from traditional ...

Media: All About ... UK broadcast sponsorship deals

sponsor, and Channel 4 struck a deal with the online insurance brand comparethemarket.com to replace 118 ...

C4 negotiates £5m drama sponsorship

insurance service. The agency will also create supporting poster and TV ads to reposition the site as a major competitor to other insurance price comparison websites such as confused.com and gocompare ...

Close-Up: Live Issue - When Nicolai Fuglsig said 'Hello Moto'

The unpredictable nature of a shoot means most eventualities are covered by some form of insurance. However, nobody at either Abbott Mead Vickers BBDO or the production company MJZ ever expected to make an extension claim because of a surprise visit to Madrid by royalty. But that's just what happened ...

The Work: New Campaigns - The world

, insurance and asset management specialist, has launched a fresh burst of advertising in support of its ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.