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DDB UK has picked up the advertising account for the pet insurance provider Petplan after a
The insurance giant appointed the agency after a three-way pitch, which was overseen initially ... significant brand campaign. Since then, the insurance company has used press, direct and digital marketing to keep in touch with customers as they increasingly look online for insurance deals. Nunn said ...
an insurance policy called HomeCare. This is a warm, fuggy blanket of an ad. Tim Spall manages to get almost ...
, insurance and financial services. According to Nielsen, it spent around 32 million on marketing activity ...
insurance excess took the smile off her face. 80! Thing is, she could have called Autoglass when she first ... .co.uk. Jingle: Autoglass re ... Ian: One more thing. Most insurance companies recommend Autoglass, so no need ... of Karen. Ha! Because your wife recently insured saloon car through comparethemarket.com, cuddly meerkat ...
-interest-desire-action) funnel, invented in 1898 by the American life insurance salesman E St Elmo Lewis, has done good service but is, as many have noted, problematic. It works best for considered purchases, such as insurance (many ...
Aviva, the insurance brand, has been admonished by Ofcom for the controversial idents for its...party. Ofcom ruled that even though "I m still covered" could refer to a number of insurance ... s insurance policy and changing the on-screen text to say just Aviva Sponsors Drama Premieres . Despite the changes, Ofcom found it was still clear the character was referring to an insurance policy that covered ...
The Cinderella-themed ad features a young girl unable to go to the ball as she does not have insurance for her pumpkin-turned-carriage, powered by singing white mice and an oversized exercise wheel ... wonders with expensive car insurance renewals." Follow Sara Kimberley on Twitter @SaraKimberley ...
to unsettle any process. MediaCom also retains, among other parts of the business, the RBS insurance brands ...
Despite losing the NatWest and RBS retail bank business, MediaCom will still work on group communications, including sponsorship and corporate banking for the RBS Group. It also retains media duties for insurance brands Churchill, Privilege and Direct Line. The banking giant launched a media review in June ...
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