16 Apr 2012
| by Matthew Chapman
to show how quick and convenient it is.
"We work with the majority of the UK's insurers and motorists ...
21 Feb 2012
| by Sara Kimberley
Halifax has cut back the involvement of the choir in its latest TV ad for home insurance....insurance.
The spot was written by Ben Tollett and Emer Stamp, Sian Coole and Jo Cresswell, and directed ...
07 Dec 2011
| by Colin Mitchell, Ogilvy & Mather
-interest-desire-action) funnel, invented in 1898 by the American life insurance salesman E St Elmo Lewis, has done good service but is, as many have noted, problematic. It works best for considered purchases, such as insurance (many ...
05 Dec 2011
| by Sara Kimberley
The Cinderella-themed ad features a young girl unable to go to the ball as she does not have insurance for her pumpkin-turned-carriage, powered by singing white mice and an oversized exercise wheel ...
wonders with expensive car insurance renewals."
Follow Sara Kimberley on Twitter @SaraKimberley ...
31 Oct 2011
| by Sara Kimberley
simultaneously with Gocompare.com's current 'Stone Age' car insurance ad, in which Gio rocks-out with animal ...
tended to focus on car insurance with Gio but we have a very strong home insurance offer. Now ...
05 Sep 2011
| by Oliver Luft
Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable and affordable nature of the insurance, which doesn't make assumptions about its customers' health insurance ...
Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all.
"We ...
27 Jul 2011
| by Daniel Farey-Jones
could have been interpreted as current customers, the number of people who had bought insurance through ...
05 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
The car insurance brand said the activity is its biggest campaign to date. It breaks this week ...
day are joining LV= for car insurance".
The ad is the last in a series of four to support ...
-term sales."
In June last year, the insurer rolled out an outdoor staff recruitment campaign that used ...
01 Mar 2011
| by Sara Kimberley
features 'Starsky and Hutch' star David Soul at a car boot sale, selling records to raise the insurance ...
-style cardigan, campaign front man Omid Djalili arrives to tell Soul he can save money on his insurance ...
campaign for motor insurance."
Last month the comparison site called a review of its 25m advertising ...
10 Feb 2011
| by Sara Kimberley
-landed on an unknown planet.
As they consider their insurance policy, Gio Compario flies in singing the ad's theme ...
it comes to giving advice about car insurance, he's light years ahead of the competition."
One Step ...