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Jeremy Lee: ZenithOptimedia shows that Group M is not unassailable

24 Nov 2011 | by Jeremy Lee

to unsettle any process. MediaCom also retains, among other parts of the business, the RBS insurance brands ...

Swiftcover races to Westfield's digital screen

11 Oct 2011 | by Maisie McCabe

breaks with traditional forms of insurance advertising. "This campaign allows us to interact nicely ...

Aviva revamps Downton Abbey idents as Ofcom launches investigation

30 Sep 2011 | by Maisie McCabe

Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey...protection insurance. The idents dramatised the real-life story of Gary, a customer who suffered a ... protection insurance. Aviva's idents have attracted criticism due to the downbeat tone jarring ...

Return of 'Downton Abbey' attracts 10.1 million viewers

19 Sep 2011 | by Daniel Farey-Jones

protection insurance. The period drama was a hit for ITV last year, launching with an average of 7 ...

Gocompare calls £28m media review

08 Sep 2011 | by Katherine Levy

and is backed by Esure, compares vehicle insurance quotes and offers deals on finance, travel, utilities ...

Esure kicks off digital media agency review

25 Aug 2011 | by Katherine Levy

Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...

From fad to failure: why size does not ensure success

28 Jul 2011 | by David Patton

" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would delight customers and ratchet up cross-sales. In reality, people preferred Google to their insurance provider and learnt to buy insurance from an aggregator. QR codes : Perhaps you still think QR codes ...

Things we like

28 Jul 2011

It must be difficult to keep thinking up special promotions when your parent company is undergoing a review of the business, but Absolute Radio's sales team keeps pulling it off. This week, Lloyds TSB, the official banking and insurance partner of the London 2012 Olympics, did a one-day promotion ...

RBS puts £50m media account up for pitch

23 Jun 2011 | by Katherine Levy

. The banking group also includes the Direct Line and Churchill insurance brands, which are not believed to be part of the review. Other brands under the RBS umbrella include Lombard Direct and Privilege Insurance ...

Vizeum lands £8 million Hiscox media business

02 Jun 2011 | by Katherine Levy

Hiscox, the insurance provider, has appointed Vizeum to handle its £8 million media planning

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