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Aviva plots digital roster overhaul

Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...

Esure kicks off digital media agency review

Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...

From fad to failure: why size does not ensure success

" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would delight customers and ratchet up cross-sales. In reality, people preferred Google to their insurance provider and learnt to buy insurance from an aggregator. QR codes : Perhaps you still think QR codes ...

WCRS&Co adds Churchill's digital account to ad duties

Churchill, the Royal Bank of Scotland-owned insurance company, has appointed WCRS&Co to handle its

WPP returns to growth with 36% profits lift

-prime, insurance monocline, Lehman and other elements of the crises." The group s figures were boosted ...

OgilvyOne scoops integrated Bupa account

, print and press activity. The work will have a particular focus on Bupa's health insurance offering, as well as its travel and dental insurance products, health assessments and consumer and occupational ... director of its UK health insurance business. ...

Green Flag reviews £8 million ad account

The review also includes the RBS insurance-owned brand s online advertising business. The incumbent agency on the business is MediaCom Create, which took over the account after the demise of the previous incumbent, Shop. The pitch process is being handled by Creativebrief and led by the company ...

Engine seeks £50 million for international expansion

clients include 118 118, Abbey, Churchill Insurance and Transport for London. ...

And in the real world... Microsoft, Google, Primark, BA and more

The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...

Viral View - Ashes virals

fought by the main sponsor of the TV coverage; Brit Insurance. These three stalwarts of cricket have ...

 

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