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Saga appoints VCCP to reinvigorate brand

, insurance and financial services. According to Nielsen, it spent around 32 million on marketing activity ...

Gocompare.com to run fairytale ad during X Factor final

The Cinderella-themed ad features a young girl unable to go to the ball as she does not have insurance for her pumpkin-turned-carriage, powered by singing white mice and an oversized exercise wheel ... wonders with expensive car insurance renewals." Follow Sara Kimberley on Twitter @SaraKimberley ...

RAC picks Rapier for £7m DM and digital

appointment by the RAC, which is owned by the insurance giant Aviva, follows a shift in marketing strategy ... on the RAC advertising business since 2005 and also handles brand advertising for Aviva s insurance range ...

Directflights seeks integrated agency

and holiday prices, as well as information on car hire, airport parking and travel insurance. The company ...

McCann lands £6m Saga Group ad task

The appointment comes as Saga increases its marketing activity in a bid to build a more dynamic brand and broaden its customer base. Saga, which provides package holidays, insurance and personal ... for Saga launches later this month and consists of a series of three television spots promoting insurance ...

Public 'fly free' on ad-funded airline

during in-flight movies and is in talks with Admiral Insurance over hiring its brand spokesman to make ...

And in the real world... Kraft, Allianz, Aer Lingus and more

its long-haul network. Source: Financial Times Allianz, Europe's largest insurer, has more than ...

And in the real world... Sony Ericsson, Ryanair, Volkswagen and more

Insurers is proposing a new scheme that would banish guaranteed bonuses, one of the most controversial ...

And in the real world....Prudential, Thomas Cook, Reckitt Benckiser, VW and more.

the insurer could sell its UK business after the company's strong half-year results pushed its shares 11pc ...

And in the real world... Microsoft, Google, Primark, BA and more

The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...

 

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