01 Feb 2012
| by Sarah Shearman
Axa, the insurance and pensions group, has launched a major marketing campaign as part of its...The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign.
It is launching two TV ads, created by Fallon later this week (5 February).
The ads feature characters in fantasy ...
31 Jan 2012
| by John Reynolds
Brit Insurance has axed its marketing and communications team, putting the future of its...appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ...
spokesman said: It s an internal matter for Brit. Brit Insurance declined to comment. ...
30 Jan 2012
| by Alex Brownsell
Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society.
She replaces Kevin Peake, who left Npower in August following 11 years with the brand ...
30 Jan 2012
| by Sarah Shearman
-leaders in the health data space,' adds Castell.
Clear plans
Aviva is a case in point. The health-insurance ...
27 Jan 2012
| by Alex Brownsell
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer...House joins RSA from her role as head of e-experience at Sky.
She will be responsible for all marketing communications, digital, brand development and events across RSA's Affinity, Commercial and Personal Lines Broker channels, as well as direct insurance brand More Th n.
House, a former Direct Line ...
26 Jan 2012
an insurance policy called HomeCare. This is a warm, fuggy blanket of an ad. Tim Spall manages to get almost ...
20 Jan 2012
| by Alec Mattinson
ACE, the insurance group, has appointed Darragh Gray as director of comms and marketing...insurance leader.' Gray commented: 'ACE has a great story to tell. Its reputation for financial strength ...
20 Jan 2012
| by David Benady
financial-services company Capital One to RSA insurer More Th n as marketing director, says that having a ...
20 Jan 2012
| by John Reynolds
- MARK JONES, Marketing director, Brit Insurance (principal sponsor of English cricket)
'It ...