06 Jan 2012
| by John Reynolds
The insurance brand is thought to be looking at a number of marketing possibilities ahead of the game, which takes place on March 31.
The corresponding fixture, on December 27 last year, set a world record for a regular-season club fixture, attracting an attendance of 82,000 to Twickenham ...
06 Jan 2012
| by Alex Brownsell
The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel ...
insurance.
Brian finally takes to a stage to sing 'You're the Best Around' by Joe Esposito, before a ...
04 Jan 2012
MultiCar insurance product.
04 Jan 2012
| by Matt Williams
, insurance and financial services. According to Nielsen, it spent around 32 million on marketing activity ...
04 Jan 2012
| by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders.
For the first time, the TV ad will be accompanied by a ...
03 Jan 2012
| by Alex Brownsell
Insurance brand Direct Line has unveiled a new series of guest comedians to appear in its ongoing...The RBS Insurance-owned brand has launched an ad featuring 'Smack the Pony' actress Doon Mackichan ...
is informing them that Direct Line is offering a 30% "introductory discount" on home insurance and a further 20 ...
ads last January, as it sought to position itself as a "straightforward" insurer. Ads, by M C Saatchi ...
27 Dec 2011
| by Alex Brownsell
Churchill Insurance is looking to position itself as "dependable" with a new series of TV ads...RBS Insurance, which is preparing for its sell-off by RBS Group, recently unveiled a new centralised marketing structure .
The insurer, which also owns the Direct Line, Green Flag and Privilege brand ...
23 Dec 2011
| by Alex Brownsell
Insurer More Th>n is launching a new ad campaign featuring its impressionist brand character, 'More.... The anecdotes reveal occasions in which the insurer has helped consumers to "put their lives back together ...
20 Dec 2011
| by Staff
insurance excess took the smile off her face. 80! Thing is, she could have called Autoglass when she first ...
.co.uk.
Jingle: Autoglass re ...
Ian: One more thing. Most insurance companies recommend Autoglass, so no need ...
of Karen. Ha! Because your wife recently insured saloon car through comparethemarket.com, cuddly meerkat ...
19 Dec 2011
The CII - the Chartered Insurance Institute - has announced the appointment of Redactive Media Group as its new publishing partner for The Journal and FS , their leading titles for the insurance market. The two titles combined reach a membership of 100,000.
Redactive was appointed on the grounds ...