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Nationwide shifts to product focus with new campaign

16 Dec 2011 | by Alex Brownsell

A TV ad push, in the style of its recent brand campaign, will run from 25 December to 29 January to promote its Nationwide FlexAccount, which offer consumers free European travel insurance and savings on brands through its Simply Rewards programme . The campaign will be supported with in-branch activity ...

Public Affairs: Lloyds switches to Hanover

16 Dec 2011 | by David Singleton

and the Association of British Insurers. After a long-running pitch process, Hanover is believed to have triumphed ...

Narnia series sails back into popularity, Beatwax

16 Dec 2011

and Coastguard Agency, tide tables, locations and insurers. We then fleshed out the media offering and presented ...

Axa loses lust for life with Iggy Pop

14 Dec 2011 | by John Reynolds

The aging rock star has been fronting the swiftcover.com 'Get A Life' campaign since 2009. Axa claimed that Pop had made motor insurance interesting for a change, along with lifting up sales. The new campaign, created by existing ad agency MWO, features speaking dogs. The Swiftbrothers are a ...

Confused.com announces Nectar partnership with TV ad

14 Dec 2011 | by Alex Brownsell

highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ... .com was the first site to offer price comparison for car insurance, so saving people time and money is at the very ...

Churchill Insurance signs up Martin Clunes for new campaign

14 Dec 2011 | by Alex Brownsell

Churchill Insurance is revamping its nodding dog brand mascot with a new marketing campaign..., said the new campaign aimed to position the brand as the "insurer that customers can depend on". She said: "Martin's character exemplifies the everyman who is baffled by insurers' technical language ... . Separately, parent company RBS Insurance, which is preparing for its sell-off by RBS Group, recently ...

Advertising Agency of the Year : VCCP

13 Dec 2011 | by Alex Brownsell

n increase brand trust by 60%, despite the RSA-owned insurer cutting its media budget by a fifth ...

Stelios in car share venture

12 Dec 2011 | by John Reynolds

will be insured by The Car Club during use and will be fitted with an automated tracker system, so car owners can ...

Kevin Peake to join Aviva in interim brand role

08 Dec 2011 | by John Reynolds

with financial brands Abbey National, TSB and insurer Prospero Direct. While at Npower, Peake oversaw several ...

Greg Dawson: The fun side of flying

08 Dec 2011 | by Sara Luker

comms, Virgin Atlantic 2005 Director of comms, Travelodge 2002 Head of PR, RBS Insurance ...

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