to remove filtersWhen social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'
23 Jun 2011 | by Noelle McElhatton
at banking and insurance giant Citi, said clients must treat agency talent "not just as creators of banners ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
Pick & Turkey league (28 Jan 2011)
28 Jan 2011
but the script also packs in reasons to invest in life insurance and works incredibly hard for the brand." The ad ...
Retailers absorb VAT hike for a limited time
04 Jan 2011 | by Ed Owen
with National Insurance rises and public sector job losses harm sales as the year continues." Lim said he ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
