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Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

Tiger Woods dropped by Accenture following off-course revelations

Insurance following a drink driving conviction. In 2005 Asda dropped brand ambassador Sharon Osbourne from ...

Chief marketing officers find it lonely in the board room

at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

considering taking a break at home instead this year. A survey of 4,000 people commissioned by insurance firm ...

And in the real world... Credit insurance, Skype, UBS and more

A state guarantee scheme to underpin vital supply-chain insurance is set to be announced by Alistair Darling, chancellor, in next week s Budget, according to government insiders. Financial Times Ebay has announced plans to spin off Skype, its online phone unit, with an initial public offering next ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

The Work: New Campaigns - The World

: "For women only." Fred Reg Romero, advertising marketing services manager, Insurance Corporation ... Macdonell Post-production: JMB Post Exposure: Regional TV, online THE LOWDOWN A Canadian insurance ... , by the Insurance Corporation of British Columbia, aims to educate people about safe driving and explain how even ...

The Work: New Campaigns - UK

-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...

Power 100 Marketers of 2008: 1-50

on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...

Power 100 Marketers of 2008: 51-100

Key: = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur 51. Mike Holliday-Williams, More Th n The managing director of the RSA-owned insurance brand has been trying ... insurance for new customers, and two months in the second year. But there is clearly work to be done: More ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.