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Think with Google: Which brands are getting online content right?

13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google

insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any ...

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...

Brands harness the power of online games to engage with consumers

17 Nov 2009 | by David Benady

playing games. We have even done them for financial-services brands such as Halifax and LV= Insurance,' he ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

03 Apr 2009 | by Caroline Lovell

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

The Work: New Campaigns - The World

31 Oct 2008

: "For women only." Fred Reg Romero, advertising marketing services manager, Insurance Corporation ... Macdonell Post-production: JMB Post Exposure: Regional TV, online THE LOWDOWN A Canadian insurance ... , by the Insurance Corporation of British Columbia, aims to educate people about safe driving and explain how even ...

The Work: New Campaigns - UK

08 Aug 2008

-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...

Asda chief wades into row over Google keywords

07 May 2008 | by Jemima Bokaie

terms. Moneysupermarket.com, the financial services price-comparison site, has appealed to UK insurance ...

Top 100 online advertisers

26 Mar 2008 | by Nicola Clark

,760,284 22.33% 100.00% 48 Direct Line Insurance 1,737,834 85.30% 3.76% 49 Apple Computer 1 ... .19% 100.00% 66 AA Insurance Services 1,330,556 113.83% 10.40% 67 Nationwide Building Society 1 ...

The Work: New campaigns - UK

11 Jan 2008

, Direct Line Brief: Reinforce Direct Line's leadership in the personal insurance market by tapping into the emotional need for insurance Creative agency: M C Saatchi Writer: David Anderson Art director: Ian ... throughout the year alerting people to the importance of car insurance, marking a move away from traditional ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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