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for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

Yell pulls out of door-drop market

just three months after launching its consumer car-insurance guide.

Nielsen reports 10% drop in direct mail volumes

Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...

Study criticises credit card sector's loyalty efforts

are traditionally high. The insurance sector was criticised for performing poorly in generating successful ROI schemes. Arvato said that insurers faced a massive uphill struggle to build their brand with customers ...

Felix links up with Tesco for co-branded mailing

-branded products, as well as promoting Tesco Personal Finance pet insurance products and the Purina PetCare Service ...

Directwatch: A weekly analysis of the direct marketing field in association with Royal Mail

-1 Mortgages 6 21 52 34 General insurance 59 -10 80 11 Personal loans 73 11 59 33 ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

, car manufacturers and motor and home insurers rose or held firm, indicating better segmentation ... 26 28 1.24 1.10 Motor/home insurance 130 130 4 ...

Briefs

will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...

DIRECT: Briefs

. Independent Insurance Group has hired Spirit DPM to build traffic to its new web site, www ...

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