When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'
23 Jun 2011 | by Noelle McElhatton
at banking and insurance giant Citi, said clients must treat agency talent "not just as creators of banners ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
Retailers absorb VAT hike for a limited time
04 Jan 2011 | by Ed Owen
with National Insurance rises and public sector job losses harm sales as the year continues." Lim said he ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
to 'uncheck' the insurance option twice if not needed, because they know it makes them more money. Mobile ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
