to remove filtersBiggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
The week in marketing: 18 November
18 Nov 2008 | by Staff
Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...
Yell pulls out of door-drop market
22 Oct 2008 | by Miranda Fitzgerald
just three months after launching its consumer car-insurance guide.
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...
Brand Health Check: John Lewis
16 Sep 2008 | by Joe Thomas
realise they can have John Lewis at home. How many people know that insurance and travel company Greenbee ...
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
-extension model. It has broadened its offer into a number of areas of consumers' lives - from car insurance ...
McCain chips back health focus with £5m athletics tie
15 Jul 2008 | by Gemma Charles
Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...
Co-operative Group 'divi' nearly doubles to £38m
26 Jun 2008 | by Staff
Members accrue membership points from transactions at any of the group's family of businesses, which spans supermarkets, travel, pharmacies, funeralcare, banking and insurance. The value of each point varies year-on-year because the dividend payment is linked to the profits of The Co ...
The rise of the chief marketing officer
24 Jun 2008 | by Jame Simms
also notes with irony her own title - group director of strategy, marketing and customer at insurer RSA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
