Yell pulls out of door-drop market
22 Oct 2008 | by Miranda Fitzgerald
just three months after launching its consumer car-insurance guide.
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The Work: New Campaigns - The World
31 Oct 2008
: "For women only." Fred Reg Romero, advertising marketing services manager, Insurance Corporation ... Macdonell Post-production: JMB Post Exposure: Regional TV, online THE LOWDOWN A Canadian insurance ... , by the Insurance Corporation of British Columbia, aims to educate people about safe driving and explain how even ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...
Budweiser renews Manchester United sponsorship deal
07 Oct 2008 | by Dan Leahul
with American insurance company AIG, which had to be rescued with an emergency loan from the US government last ...
Brand Health Check: John Lewis
16 Sep 2008 | by Joe Thomas
realise they can have John Lewis at home. How many people know that insurance and travel company Greenbee ...
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
-extension model. It has broadened its offer into a number of areas of consumers' lives - from car insurance ...
The Work: New Campaigns - UK
08 Aug 2008
-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...
McCain chips back health focus with £5m athletics tie
15 Jul 2008 | by Gemma Charles
Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...
Co-operative Group 'divi' nearly doubles to £38m
26 Jun 2008 | by Staff
Members accrue membership points from transactions at any of the group's family of businesses, which spans supermarkets, travel, pharmacies, funeralcare, banking and insurance. The value of each point varies year-on-year because the dividend payment is linked to the profits of The Co ...
The rise of the chief marketing officer
24 Jun 2008 | by Jame Simms
also notes with irony her own title - group director of strategy, marketing and customer at insurer RSA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
