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Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...

Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'

23 Jun 2011 | by Noelle McElhatton

at banking and insurance giant Citi, said clients must treat agency talent "not just as creators of banners ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

Pick & Turkey league (28 Jan 2011)

28 Jan 2011

but the script also packs in reasons to invest in life insurance and works incredibly hard for the brand." The ad ...

Retailers absorb VAT hike for a limited time

04 Jan 2011 | by Ed Owen

with National Insurance rises and public sector job losses harm sales as the year continues." Lim said he ...

Battle of the brands

03 Nov 2010 | by Rachel Barnes

.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

to 'uncheck' the insurance option twice if not needed, because they know it makes them more money. Mobile ...

Helen Edwards on Branding: Ask why before you buy

17 Aug 2010 | by Helen Edwards

the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

into new areas, such as finance and insurance. O2 remains by far the UK's single biggest online advertiser ... marketing spectacular to celebrate the insurer's 300th anniversary. The campaign will include famous ... for the financial-services sector was testament to the innovation and insight he has brought to the insurance brand ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...

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