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Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...
Q. I'm head of marketing for an insurance brand and my marketing director boss wants our next campaign to 'do a Yeo Valley'. I've explained that few campaigns intended to 'go viral' make it, but this seems only to have egged him on. How do I manage his expectations? A. Your boss sounds like he needs ...
RBS has the highest share of voice while 97% of conversations about insurance were related
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...
. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...
The owner of UK insurance broker Swinton has hired former Zurich marketer Peter Corfield as a
Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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