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Direct Line Group seeks shop for DM task

Churchill Insurance, Direct Line, Green Flag and Privilege brands....The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review ... . Churchill Insurance works with CHI Partners on its DM account, but a spokesman for the insurer claimed ... Churchill Insurance, Privilege and Green Flag. WCRS currently handles Churchill's ad account ...

Confused.com extends Nectar partnership

it claims to be a successful trial on motor insurance purchases....The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Confused.com announces Nectar partnership with TV ad

highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ... .com was the first site to offer price comparison for car insurance, so saving people time and money is at the very ...

Editor's Comment: TV's a lively corpse

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...

Nationwide reviews DM account ahead of below-the-line drive

for mortgages and general insurance, will be responsible with devising the brand's overarching marketing ...

Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

Think BR: And they called it puppy love

illness year after year?" So, we ll keep insuring the pooch with Petplan, but maybe this year we ll go ...

Hiscox first to use location-based Wi-Fi ad platform

The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

listen to the stories behind the photographs. Now I get it. As we all know, insurance is at best dull ...

Churchill hands direct marketing job to CHI

Churchill, the insurance brand owned by the RBS Group, has appointed CHI & Partners to handle its...'s relationship with the insurance brand is unaffected by CHI's recent appointment. In recent years, WCRS has ...

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