Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Search results for Insurance
Search filters:
By Channel
-
Research & Data
By Industry Sector
-
Financial Services
Click 
to remove filters
Add Search Filters:
By Publication
- brandrepublic.com (1)
- campaignlive.co.uk (1)
- Marketing (3)
- marketingmagazine.co.uk (9)
- prweek.com (1)
By Channel
- Case study (1)
- League table (8)
- Market Data (1)
By Industry Sector
- Banks / Building Societies (2)
- Insurance (7)
Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost...Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget: 25,000 OBJECTIVES To achieve coverage beyond the traditional personal finance pages To use the media coverage generated to leverage relationships with relevant policymakers and opinion ...
Adwatch (Oct 12) - Top 20 recall: Moneysupermarket
12 Oct 2011
). Add all the 'big four' insurance aggregators together, and you get a figure closer to the GDP ...
Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...
Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach
04 May 2011 | by Kate Waters, Strategy Partner, Now
Well-crafted campaign turns traditional insurance sell on its head to gain consumer trust....Nodding dogs, elephants, sea captains and meerkats: insurance advertising has more than its fair ... insurance salesman and a mildly comedic, Basil Fawlty-esque customer, who thinks he can do a better job than the salesman at selling insurance. Like all good campaigns there is a strong truth at its heart: customers ...
Pick & Turkey league (28 Jan 2011)
28 Jan 2011
but the script also packs in reasons to invest in life insurance and works incredibly hard for the brand." The ad ...
Rias drives acquisitions with IBM predictive software
03 Nov 2010 | by Ed Owen
Rias, the specialist over 50s insurance provider, claims to have slashed its marketing spend
British consumers recommend First Direct, Sony, Saga, 02 and Apple
18 Jun 2010 | by Arif Durrani
in the benchmarking study are banking, car insurance, ISP, mobile phone carriers, mobile phone handsets, computer ... of the sector average of -4%. Saga took pole position in the car insurance customer-experience stakes, with +17 ...
Sector insight: Personal pensions
16 Jun 2010 | by Jane Bainbridge
individual stakeholder policies, according to the Association of British Insurers (ABI). While there has ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
Additional Information
Campaign Jobs
- CRM Manager - Top Gaming Company - up to £40k Digital Gurus £30000 - £40000 per annum, London
- iPhone developer/Android dev Digital Gurus £50000 - £50001 per annum + NEG. FLEX DOE, London
- Digital Planning Director - global consumer technology powerhouse account round8 up to £90,000 depending on experience, Central London
- Conceptual Copywriter Digital Gurus €50000 - €55000 per annum, Amsterdam
- Online Marketing Manager - PPC Propel £35000 - £45000 per annum + bonus, equity and full benefits, Maidstone
Highest rated
Most viewed
- Campaign Viral Chart: Nike interactive ad nets first place
- Mindshare retains Unilever media buying in the US
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Kellogg's Rice Krispies Squares launches 3D ad
- Co-op appoints Leo Burnett to £50m ad account
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
