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Aviva launches healthy cheer Facebook app

The "e-cheer" app, devised by TeamSpirit, encourages and reward individuals who take steps towards maintaining a healthy lifestyle, as part of Aviva s wider Healthy Cheer digital campaign. The app has been launched by Aviva Health UK, the insurer's health arm. Users are asked to submit their details and add a ...

Google buys BeatThatQuote for £38m

BeatThatQuote.com is a price comparison site for financial products and loans, spanning insurance services, mortgage rates and credit card rates. Visitors to the site can search, compare and find the best price for an array of products. It is a smaller rival to websites such as Compare the Market ...

Think BR: And they called it puppy love

illness year after year?" So, we ll keep insuring the pooch with Petplan, but maybe this year we ll go ...

Hiscox first to use location-based Wi-Fi ad platform

The insurance company is the first advertiser to book into the platform, launched in the UK last month by US company JiWire. The platform allows advertisers to reach consumers through the growing ... people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

listen to the stories behind the photographs. Now I get it. As we all know, insurance is at best dull ...

Comparethemarket appoints Steak to search account

Insurance price comparison website Comparethemarket.com has appointed digital agency Steak...." Comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering insurance quotes instantly online, from more than 400 insurance prices. Comparethemarket.com has developed the brand with its ...

MediaCom wins $30m IAG account

SYDNEY Insurance Australia Group (IAG) has awarded its $30 million media account to MediaCom

Insurance sites appoint Equi=Media to search accounts

insurance brands onequotedirect.co.uk and motorcycledirect.co.uk...Equi=Media will be responsible for developing paid-for and natural search marketing strategies, to increase uptake of motorbike and caravan insurance policies offered by the onequotedirect ... owners who require insurance. Equi=Media will implement a pay-per-click strategy to drive relevant, in ...

GoCompare to launch ads on BB eviction night

stranded on a desert island fishes a bottle out of the sea with his insurance renewal inside. Compario ...

Agency Inc wins integrated Bennetts insurance account

LONDON - Motorbike insurance provider Bennetts has appointed Agency Inc to handle its integrated

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.