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Admiral is the most prominent, followed by Aviva
Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director..., which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ... of marketing for Direct Line. In January, the insurer launched a new marketing strategy for its Churchill ...
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...
it claims to be a successful trial on motor insurance purchases....The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...
Q. I'm head of marketing for an insurance brand and my marketing director boss wants our next campaign to 'do a Yeo Valley'. I've explained that few campaigns intended to 'go viral' make it, but this seems only to have egged him on. How do I manage his expectations? A. Your boss sounds like he needs ...
RBS has the highest share of voice while 97% of conversations about insurance were related
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line Insurance Group at Companies House. It has also trademarked the name, alongside a new multi-coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ...
Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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