Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
. The Post Office already offers savings accounts, mortgages, credit cards and insurance, and will launch a ...
Mark Kleinman on marketing and the City: Wider horizons
10 Mar 2010 | by Mark Kleinman
, the recently installed boss of Britain's biggest insurance provider, watched last Monday and Tuesday as his ... bn takeover bid for Asian insurer AIA. It may have been one of the most ambitious moves ever made ... , talking down the growth prospects for the insurance industry in Asia and declaring that Europe would ...
Zurich launches direct mail campaign
25 Aug 2009
Zurich has launched a direct mail campaign highlighting its motor and home insurance. The piece
AXA hires Havas to media account
11 Aug 2009 | by Sarah Johnson
, as it plans the launch of a direct car insurance service next year....insurance service, due to be rolled out next year, will be dealt with by MPG. 'With this proposition, we ... not insure musicians, despite Pop declaring 'I got it Swiftcovered'. It has since changed its policy in line ...
Brand in the news - Brit Insurance
04 Aug 2009 | by Peter Gandolfi, Founder, Gandolfi Consultants
Brit Insurance is a hugely successful B2B brand but is largely unknown outside that universe....and it is sold in copious amounts at matches. Yet, Brit Insurance is not a consumer brand. Taken at face value ... are recommending, which explains AEGON's move into tennis. For Brit Insurance, furthering its association ...
Sector Insight: Motor insurance
28 Jul 2009 | by Jane Bainbridge
The advent of price-comparison websites is levelling the playing field as motor insurance providers...-fareast-language:#0400; mso-bidi-language:#0400;} The way we buy motor insurance has changed ... in 2008. Average premiums have shot up since 2007 as insurance companies look to get the market back to underwriting profitability. Meanwhile, the number of private car-insurance claims fell to 4m in 2008, a drop ...
Norwich Union set to change website address
27 May 2009
Norwich Union, the UK's biggest insurer, is set to change its customer website address to Aviva
Digital choice: Comparethemarket.com
04 Feb 2009 | by Ben Mason, Head of digital communications, Cake
would consider using the site to insure a car, but it will still be fighting for mindshare against its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
