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RBS Insurance division to rebrand as Direct Line Group

09 Feb 2012 | by Alex Brownsell

RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line Insurance Group at Companies House. It has also trademarked the name, alongside a new multi-coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ...

DDB lands Petplan account after pitch

09 Feb 2012 | by Jeremy Lee

DDB UK has picked up the advertising account for the pet insurance provider Petplan after a

Aviva 'detector' by AMV BBDO

08 Feb 2012

The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian

Bank of England seeks PR support to promote diversity credentials

08 Feb 2012 | by Matt Cartmell

to pump at least 50bn into the economy by purchasing government gilts from pension funds and insurers ...

Tesco delays banking launch until 2013

06 Feb 2012 | by Alex Brownsell

Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

marketing officer of an insurance company, where our relationships with customers can last decades and we ...

Legal & General appoints Inferno

02 Feb 2012 | by Sara Kimberley

The insurance giant appointed the agency after a three-way pitch, which was overseen initially ... significant brand campaign. Since then, the insurance company has used press, direct and digital marketing to keep in touch with customers as they increasingly look online for insurance deals. Nunn said ...

Axa launches debut integrated campaign

01 Feb 2012 | by Sarah Shearman

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its...The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign. It is launching two TV ads, created by Fallon later this week (5 February). The ads feature characters in fantasy ...

Brit Insurance marketing cuts threaten cricket sponsorship

31 Jan 2012 | by John Reynolds

Brit Insurance has axed its marketing and communications team, putting the future of its...appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ... spokesman said: It s an internal matter for Brit. Brit Insurance declined to comment. ...

Npower hires Axa's Britton to top marketing post

30 Jan 2012 | by Alex Brownsell

Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society. She replaces Kevin Peake, who left Npower in August following 11 years with the brand ...

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