Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
marketing officer of an insurance company, where our relationships with customers can last decades and we ...
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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.
Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it
20 Jan 2012 | by John Reynolds
- MARK JONES, Marketing director, Brit Insurance (principal sponsor of English cricket) 'It ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Think BR: Why Adidas will miss the mark with third agers
13 Oct 2011 | by Alison Meredith
providing unpaid care in the UK (Age UK, 2011) The average age of a child on a parent s car insurance ...
MEC lands £10m Bupa media task
06 Oct 2011 | by Katherine Levy
. Last month, Bupa unveiled its latest TV advertising campaign for its new health insurance product, Bupa ...
Nationwide's Andy McQueen on life after Little Britain
29 Sep 2011 | by Andrew McCormick
(following its merger with Portman), rising to director of mortgages and general insurance 2011-present ...
Brands failed by siloed approach to marketing
23 Sep 2011 | by Andrew McCormick
-ordination, communication and common interest from all parties,' she adds. Insurer Aviva's global brand director, Jan ...
When it's time to risk your career for that big move
11 Aug 2011 | by Gordon Carson
director at RSA in May, after four years with the insurance group, joins a company that has been notable ...
British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
at the insurer, who is responsible for internal engagement, believes involving staff early on and allowing ...
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