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Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

I Spy Search wins Endsleigh and H Samuel paid search accounts

LONDON - I Spy Search has picked up two paid search accounts for Endsleigh personal insurance...insurance as well as brand. Nick Jones, managing director of I Spy, said: "Endsleigh's product portfolio ...

Petplan launches 12 Days of Christmas campaign

insurance agency Petplan.

Yell pulls out of door-drop market

just three months after launching its consumer car-insurance guide.

Sainsbury's Bank extends behavioural email usage

LONDON - Sainsbury's Bank plans to extend its behavioural email strategy to its home insurance...insurance campaign run by customer data company RedEye, which also used behavioural analysis. RedEye ... 's Bank website, whether saving insurance quotes or abandoning them. Emails are sent which encourage re-visiting insurance quotes, or reiterating the benefits of Sainsbury's Bank insurance products. Stephen Paton, e ...

Marketing's Top 100 Direct Mail advertisers 2008

out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...

Opinion: Direct mail the missing link to driving online traffic

become so mainstream that brands have to join them or suffer from a loss of market share. Many insurance ... ? With retention for some brands this low it becomes impossible to make a profit on insurance policies. Not a ... recently created a placebo. A false insurance brand with no legacy was advertised through as ...

MBA lands consolidated £33 million AA task

The move puts an end to both Delaney Lund Knox Warren Partners and Rapier s relationship with the car insurance brand. The agency secured the business following a three-way shoot out against ... products division. MBA s appointment marks a shift in strategy for the insurer, which plans to place ...

Nielsen reports 10% drop in direct mail volumes

Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.