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MEC lands £10m Bupa media task

. Last month, Bupa unveiled its latest TV advertising campaign for its new health insurance product, Bupa ...

Market Research League Table 2009

that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...

Marketing's Top 100 Direct Mail advertisers 2008

out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...

Unite hunts roster agencies

, including Domino's Pizza, Play.com, Endsleigh Insurance and STA Travel. ...

Nielsen reports 10% drop in direct mail volumes

Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...

Saga and AA to consolidate media within months

-sell insurance and other financial products to customers. He added they saw significant advantages in combining ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.