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Think BR: Why Adidas will miss the mark with third agers

providing unpaid care in the UK (Age UK, 2011) The average age of a child on a parent s car insurance ...

GreenThumb landscapes new website

Ltd. and insurance broker Tasker Partners. ...

Tiger Woods dropped by Accenture following off-course revelations

Insurance following a drink driving conviction. In 2005 Asda dropped brand ambassador Sharon Osbourne from ...

Uswitch.com put up for sale by US owner

Normal 0 Founded in 2000, Uswitch was acquired by EW Scripps for 210m in March 2006. It started life with a focus on the electricity and gas markets and has expanded into personal finance, car insurance and telecoms. Uswitch recently moved its advertising account to Adam Eve from Miles Calcraft ...

I Spy Search wins Endsleigh and H Samuel paid search accounts

LONDON - I Spy Search has picked up two paid search accounts for Endsleigh personal insurance...insurance as well as brand. Nick Jones, managing director of I Spy, said: "Endsleigh's product portfolio ...

iCrossing leads Cornhill Direct search marketing strategy for new website

LONDON - Cornhill Direct, subsidiary of Allianz Insurance, has partnered with digital marketing..., the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance and related products online. A further social media audit was conducted where insurance related items were ...

Petplan launches 12 Days of Christmas campaign

insurance agency Petplan.

Newsquest launches online financial services channel

Newsquest's 132 local newspaper websites will offer access via their Money Channel section to BeatThatQuote.com's money and insurance comparison services across loans, mortgages, credit cards, banking, insurance, investments, pensions and annuities. James Curran, white label partnerships manager ...

Sainsbury's Bank extends behavioural email usage

LONDON - Sainsbury's Bank plans to extend its behavioural email strategy to its home insurance...insurance campaign run by customer data company RedEye, which also used behavioural analysis. RedEye ... 's Bank website, whether saving insurance quotes or abandoning them. Emails are sent which encourage re-visiting insurance quotes, or reiterating the benefits of Sainsbury's Bank insurance products. Stephen Paton, e ...

Opinion: Direct mail the missing link to driving online traffic

become so mainstream that brands have to join them or suffer from a loss of market share. Many insurance ... ? With retention for some brands this low it becomes impossible to make a profit on insurance policies. Not a ... recently created a placebo. A false insurance brand with no legacy was advertised through as ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.