Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
Without engagement, nothing else matters
25 Nov 2008 | by Dan Hill
spots of Geico's car insurance brand shows that it has a much greater impact than those of better-financed rival insurance brands because the overall tonality of the various brand campaigns have an ironic, yet ...
Is the season of goodwill over?
04 Nov 2008 | by Mary Cowlett
, just days after the insurance giant had been bailed out by the US government. Similarly, last month, the Belgian insurance subsidiary of Fortis bank was forced to issue a public statement explaining a 150 ...
Yell pulls out of door-drop market
22 Oct 2008 | by Miranda Fitzgerald
just three months after launching its consumer car-insurance guide.
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...
Comparethemarket.com calls ad pitch
23 Sep 2008 | by Alex Brownsell
Kwik Fit insurance policy through the site a 30 voucher redeemable at its outlets. Meanwhile, rival ...
Unite hunts roster agencies
09 Jul 2008 | by Ed Kemp
, including Domino's Pizza, Play.com, Endsleigh Insurance and STA Travel. ...
Co-operative Group 'divi' nearly doubles to £38m
26 Jun 2008 | by Staff
Members accrue membership points from transactions at any of the group's family of businesses, which spans supermarkets, travel, pharmacies, funeralcare, banking and insurance. The value of each point varies year-on-year because the dividend payment is linked to the profits of The Co ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
