Paper Round (29 July) - Which brands are advertising in the national press?
29 Jul 2010 | by Sarah Johnson
the early back to school shoppers. Liverpool Victoria advertises car insurance on the cover ...
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Paper Round (24 August) - Which clients are advertising in the national press?
24 Aug 2010 | by Sarah Johnson
The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance. Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...
Meet Emma Dunn, Admiral
22 Sep 2009 | by Staff
Brands controlled? Admiral s direct insurance brands Admiral, Admiral MultiCar, Elephant ... relationship with MPG to ensure the most effective media strategy. The car insurance market is dominated ... comparison sites for car insurance. We embrace this path to purchase and use media to build our brands ...
Go Compare goes for a tenor
15 Sep 2009 | by Staff
Ever since a certain Russian meerkat appeared on our screens, telling us that cheap car insurance...opens with two men discussing car insurance in a coffee shop. Gio Compario then appears and, breaking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
