And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
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Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
of the top 100 brands remain in the table from last year. By category, the biggest faller was insurance (-48 ...
And in the real world: Mortgages, Phorm, M&S, GM/Chrysler
31 Mar 2009 | by Caroline Lovell
-backed insurance scheme, which insures it against toxic loans, because the cost of joining was too expensive ...
I Spy Search wins Endsleigh and H Samuel paid search accounts
25 Feb 2009 | by Nikki Sandison
LONDON - I Spy Search has picked up two paid search accounts for Endsleigh personal insurance...insurance as well as brand. Nick Jones, managing director of I Spy, said: "Endsleigh's product portfolio ...
Confused.com calls £25m media review
05 Feb 2009 | by Ian Darby
LONDON - Confused.com, the insurance price comparison service, is reviewing its £25 million media...of the Admiral insurance group, posted profits of 15.6 million on revenue of 36.6 million. Though revenues ...
Stephen Fry and Paul Merton voice Direct Line ad
06 Jan 2009 | by Hadassah Nymark
The campaign is a return to the style of the original ads produced for the insurer in the mid-80s, as Direct Line aims to remind consumers of its direct customer service. Mike Tildesley, the director ... been launched to highlight the range of services offered by the insurer. ...
Wealthy meerkat in comparethemarket.com ad campaign
06 Jan 2009 | by Noel Bussey
insurance. The ad is basically him explaining the mistake to confused users. The agency also produced ...
iCrossing leads Cornhill Direct search marketing strategy for new website
19 Dec 2008 | by Dan Leahul
LONDON - Cornhill Direct, subsidiary of Allianz Insurance, has partnered with digital marketing..., the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance and related products online. A further social media audit was conducted where insurance related items were ...
Petplan launches 12 Days of Christmas campaign
18 Dec 2008 | by Dan Leahul
insurance agency Petplan.
Without engagement, nothing else matters
25 Nov 2008 | by Dan Hill
spots of Geico's car insurance brand shows that it has a much greater impact than those of better-financed rival insurance brands because the overall tonality of the various brand campaigns have an ironic, yet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
