When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
Broadcast yourself: Should brands become media owners?
22 Mar 2012 | by Kate Magee
useful to the viewer. 4mediarelations head of video Darren Ryan worked on a video for a travel insurance ... insurance. 'This had a much higher engagement level with customers and potential customers,' he says ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
marketing officer of an insurance company, where our relationships with customers can last decades and we ...
Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it
20 Jan 2012 | by John Reynolds
- MARK JONES, Marketing director, Brit Insurance (principal sponsor of English cricket) 'It ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Think BR: Why Adidas will miss the mark with third agers
13 Oct 2011 | by Alison Meredith
providing unpaid care in the UK (Age UK, 2011) The average age of a child on a parent s car insurance ...
MEC lands £10m Bupa media task
06 Oct 2011 | by Katherine Levy
. Last month, Bupa unveiled its latest TV advertising campaign for its new health insurance product, Bupa ...
Nationwide's Andy McQueen on life after Little Britain
29 Sep 2011 | by Andrew McCormick
(following its merger with Portman), rising to director of mortgages and general insurance 2011-present ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
