to remove filtersStelios in car share venture
12 Dec 2011 | by John Reynolds
will be insured by The Car Club during use and will be fitted with an automated tracker system, so car owners can ...
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Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...
Brand loyalty not an issue for online car buyers
16 Apr 2010 | by Sara Kimberley
and reliability remain the biggest considerations when buying a specific vehicle, while insurance costs ...
Brands begin to dance to the tune of social media
02 Dec 2009 | by Adam Woods
insurance. Are people talking about their car insurer on Twitter?' Others, including Craig Broadbent, SEO ...
Green Flag reviews £8 million ad account
25 Aug 2009 | by Anne Cassidy
The review also includes the RBS insurance-owned brand s online advertising business. The incumbent agency on the business is MediaCom Create, which took over the account after the demise of the previous incumbent, Shop. The pitch process is being handled by Creativebrief and led by the company ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
,760,284 22.33% 100.00% 48 Direct Line Insurance 1,737,834 85.30% 3.76% 49 Apple Computer 1 ... .19% 100.00% 66 AA Insurance Services 1,330,556 113.83% 10.40% 67 Nationwide Building Society 1 ...
Aviva sees agencies for £4m digital task
31 Jan 2008 | by Kate Nettleton
LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...The world s fifth-largest insurance company is contacting digital agencies this week ahead of a pitch, and it intends to hire a roster of shops. Glue London, which handles digital advertising for the RAC, will repitch for the task. It is not known if GT, the incumbent on Norwich Union s digital ...
Motorbike insurer Bennetts runs online activity
30 Jan 2008 | by Nikki Sandison
LONDON - Bennetts, the motorbike insurance brand, is launching an online ad campaign to drive...execution advertises cheaper sports bike insurance. A new strapline appears in the ads to represent Bennett ... motorbike insurer . Mark Fells, associate director of marketing for Bennetts, said: The internet is often the first port of call for those seeking to renew their insurance; so it s vital to ensure a strong brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
