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RAMI 'passengers' by Zavod Consulting

The Russian Association of Motor Insurers has released a dark yet humorous spot to raise awareness

Rapier picks up £7m advertising account for RAC

RAC, the roadside breakdown service that was sold recently by the insurance giant Aviva, has...The Carlyle Group as part of its strategy to focus on its insurance and savings business. However, Aviva ...

Market Research League Table 2009

that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...

Marketing's Top 100 Direct Mail advertisers 2008

out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...

Toyota appoints The Listening Company for contact work

programme, which offers motorists RAC Roadside Assistance and discounts on insurance packages. The agency ...

Nielsen reports 10% drop in direct mail volumes

Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...

Saga and AA to consolidate media within months

-sell insurance and other financial products to customers. He added they saw significant advantages in combining ...

Study criticises credit card sector's loyalty efforts

are traditionally high. The insurance sector was criticised for performing poorly in generating successful ROI schemes. Arvato said that insurers faced a massive uphill struggle to build their brand with customers ...

Future Plus expands client roster with motor insurance win

magazine for motor insurer Adrian Flux....on insurance packages. Future Plus launched in 2004 and is the customer publishing arm of consumer ...

 

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