Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
Group, as part of its strategy to focus on its insurance and savings business.
RAC, the roadside breakdown service that was sold recently by the insurance giant Aviva, has...The Carlyle Group as part of its strategy to focus on its insurance and savings business. However, Aviva ...
Group, as part of its strategy to focus on its insurance and savings business.
appointment by the RAC, which is owned by the insurance giant Aviva, follows a shift in marketing strategy ... on the RAC advertising business since 2005 and also handles brand advertising for Aviva s insurance range ...
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