to remove filtersSovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...
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Sector Insight: Car retail
05 Oct 2011 | by Jane Bainbridge
is squeezed and insurance and fuel prices rise, sales of smaller vehicles are benefiting at the cost ... associated costs have increased, such as road tax, insurance and car finance packages. Earlier in the year ...
Adwatch (Aug 10) - Meerkat toys a hit with audience
10 Aug 2011 | by Jon Tipple, Head of planning, McCann London
. So, imagine my surprise when, the other day, she asked whether our car insurance was due for renewal ... to the third floor where they find Steve, who recently bought car insurance via Comparethemarket.com, and reward him with a free meerkat toy. In a subsequent ad, they visit pet insurance-purchaser Sarah Roberts ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
of the top 100 brands remain in the table from last year. By category, the biggest faller was insurance (-48 ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
,760,284 22.33% 100.00% 48 Direct Line Insurance 1,737,834 85.30% 3.76% 49 Apple Computer 1 ... .19% 100.00% 66 AA Insurance Services 1,330,556 113.83% 10.40% 67 Nationwide Building Society 1 ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
