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RAC appoints Occam to handle data

The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm ... insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns with the appointment, focusing on changing consumer behaviour. The insurer is keen to improve its relationship with its ...

EMB hires fastMAP for motor insurance task

LONDON - EMB, an insurance consultancy, has hired research experts CCB fastMAP to conduct a long...generate pricing and business models for insurers, and would complement their research programmes. He said ...

Gillette and Mini ads target vampires for True Blood launch

'. Other brands involved include insurance company Geico and jobs site Monster.com, which featured the line ...

City Republic: Not Bretton Woods but not bad either

closer, so there s a double reason for insurers and the like to invest. This is not quite as much ...

City Republic: Brave Scots battle for Bank of Scotland

and attracting interest at least from giant Scottish insurance company Standard Life -- the third leg ...

City Republic: Business as unusual?

is there to finance HBOS' mortgage book. So Lloyds shareholders -- which include many big pension funds and insurers ... the deal. It looks closer to selling its insurance businesses Direct Line and Churchill, which could bring ...

City Republic: An end to the slump in sight?

the shorters (short-selling is not illegal) but the reluctance of banks and insurance companies to loan stock ...

City Republic: WPP feels effects of faltering global economy

of the company for just 150m to US private equity firm Texas Pacific or another deal put forward by insurance magnate Clive Cowdery. Cowdery is a smart cookie who spotted the potential in "closed" insurance funds ...

Motorbike insurer Bennetts runs online activity

LONDON - Bennetts, the motorbike insurance brand, is launching an online ad campaign to drive...execution advertises cheaper sports bike insurance. A new strapline appears in the ads to represent Bennett ... motorbike insurer . Mark Fells, associate director of marketing for Bennetts, said: The internet is often the first port of call for those seeking to renew their insurance; so it s vital to ensure a strong brand ...

Superbrands case studies: Autoglass

Commitment to Training award and the Insurance Times Training award. In addition, Autoglass holds the ISO ...

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